Using Instagram to Build Your Brand

Social Media has become increasingly important in our daily lives. Instagram has over 1 billion active monthly users, and over 500 million active daily users. With that many people engaging with pictures and videos, it’s easy to find customers interested in your product or service! Incorporating Instagram into your business marketing strategy is a great way to form a personal connection with your customers. Visual feed allows you to reflect how unique your brand is, and express your company's values. It shows your followers that there is a face behind your company who is relatable and cares.

In a recent update, Instagram made it possible for companies to make sales directly on their posts. The Insta team created a feature called “shoppable posts” that adds tags to the products in your photos. These tags have links that include product description, price, and “shop now” which takes the customer directly to your online store. This feature has proven to increase conversions for product based businesses.

We’ve put together a few key steps you can take to improve your company’s presence on Instagram:

• It’s important to maintain an active presence by posting several times a week, and engaging daily with your followers by liking and commenting on posts. Studies have shown service based businesses who respond to direct social media messages are more than 60% more likely to retain that customer.

• An easy way to get your posts seen by those who aren’t following you yet is through the use of hashtags. You’ll want to use hashtags that are currently popular, local hashtags, and some that relate to your industry. Select hashtags related to your post that have been used Thousands-Millions of times on Instagram (Insta will show you how many people have posted content using each hashtag).

• Post high quality photos that will capture your followers attention as they scroll through their feed.

If you’d like more information on how to improve your social presence, we would love to help build your brand.